What is the achievement you are most proud of?: I am extremely proud to be a working mother. It gives me joy to know that I contribute to our family and set an example for my daughter. I love to show her that traditional male female career roles can be redefined. Shame 3: The money sponsors like Doritos brings to town, to our economy is not peanuts. Doritos is staged and staffed by hardworking Austin based people. This is good for our city. SXSW is good for our city. Period. Butwouldn't it be better if they gave a little more? Doritos isn't alone in failing to turn the marketing bonanza that is SXSW into burberry something that could better benefit non profits and causes. There's 500+ parties this year on RSVPster. That's 500 parties that are largely avoiding giving back in some way beyond offering free music and booze. What if just 100 of those parties asked for canned goods at the door. What if clicking your way burberry in wasn't burberry enough? Would that hurt the parties? burberry No. And I suspect there's a way to make your brand even more visible by incorporating a non profit partner in that large non profits have lists burberry of supporters they'd gladly share access to if they thought it was going to lead to donations. And then there's the media attention: Spotify is one of the smart ones they're working with local music organizations Girls Rock Camp, Anthropos Arts, and ReRoute Music to offer free workshops for kids at the Spotify House. Read that last sentence see how easy it is right now to stand out from the pack and get a little attention/mention just by doing a little charitable legwork?